According to market research provider Euromonitor International, the global market for pet products other than food, including clothing, is estimated to grow from $28bn this year to $32bn by 2023.
"Pet influencers give really enjoyable content, and that's one of the things people come to social media for, but especially in this last year," says Hester Bates, brand and communications director at Influencer, a London-based influencer marketing platform. "People are looking for light relief, and pet influencers really provide it."
Look for pet influencers to fuel the growth of pet apparel.
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