News outlets produce three types of news stories.
1. That is not me.
News on death, destruction, chaos, war, and poverty, so the audience thinks, thankfully, that is not me in the story.
2. That could be me.
News on aspiration, yearning, wish, fantasy, and ambition, so the audience thinks, cravingly, that could be me in the story.
3. That is me.
News on confirmation, agreement, like-minded, proof, and corroboration, so the audience thinks, proudly, that is me in the story.
Some news outlets use equal parts of one, two, and three.
Some news outlets use only one, two, or three.
All news outlets want more of me stories - where confirmation of your thought is superior to challenging your thought.
Be mindful of this as you make news.
If you need help with your executive communications and media relations, Caracal is here to help. Learn more here.
Enjoy the ride + plan accordingly.
-Marc
ITK Daily is geopolitical business intelligence for senior executives with global ambition.
ITK Daily curates news @ the intersection of globalization, disruption, politics, culture, + sport and provides actionable insights and sharp commentary.
