Your policy objectives + Election 2024

Election 2024 is here, and it’s crucial to recognize the unique opportunities this period presents for advancing your policy objectives.

Here are three compelling reasons to leverage this election cycle:

1) Increased attention: During national elections, there’s heightened focus on political discourse, not just within Washington, DC, but across the entire nation. This is the perfect time to spotlight your policy issues and gain traction.

2) Engagement + Media: Contested electoral college states and Senate campaigns offer unparalleled chances to engage with voters and secure earned media. This visibility can significantly amplify your policy messages.

3) Future influence: Engaging with future elected officials and their staff before they take office can set the stage for successful policy advocacy. Building these relationships early can be instrumental in shaping future legislative agendas.

Caracal proposes to help you strategically leverage the heightened political engagement and media attention during the 2024 election cycle to advance your policy objectives.

The strategy capitalizes on the increased focus on political discourse and aims to influence key stakeholders and the general public through focused communications and advocacy efforts.

Caracal is here to help.

Attached is a proposal memo to you envison how you can use Election 2024 to advance your policy objectives.

Let's get to work.

-Marc

Deck | Mastering US campaigns from strategy to execution to inauguration

Quick summary:

Navigating the complexities of political campaigns can be daunting, but understanding the essentials can make all the difference.

Here’s a quick guide to mastering US Elections and Campaigns:

1️⃣ Planning: Start with a thorough SWOT analysis of both the candidate and the opponent. Identify key issues through research and polling, and build a robust database of media contacts, elected officials, community leaders, and volunteers.

2️⃣ Campaign Team: Assemble a dedicated team including a campaign manager, political director, communications director, scheduler, volunteer coordinator, and policy advisor. Each role is crucial for a well-rounded campaign strategy.

3️⃣ Messaging: Keep it simple and emotionally resonant. Clearly explain how the candidate will address critical issues. Effective messaging can sway undecided voters and solidify support.

4️⃣ Campaigning Tactics: Utilize a mix of direct mail, paid mail, phone banks, grassroots efforts, and digital tactics. Social media engagement is increasingly vital for reaching a broader audience.

5️⃣ Transitioning: Building a transition team is essential for a smooth post-election period. Focus on leadership, staff appointments, policy review, and candidate-elect support. The “First 100 Days” are critical for setting the administration’s tone, focusing on coalition outreach, media and publicity, policy changes, legislative success, and demonstrating action and energy.

Enjoy the ride + plan accordingly.

-Marc

“WTAF is happening in American politics?”

My thoughts from a communications strategist perspective on recent developments in American politics:

One - In the high-stakes arena of American politics, we're witnessing a clash of Dem factions.

This political situation is the Cuban Missile Crisis of our time but on the home front.

President Biden is determined to secure a second term, a hallmark of the greatest presidents. Despite firey tensions between the Obama and Clinton factions, his team is fiercely committed to continuing the campaign.

The principle of inertia—Newton's first law—aptly describes Biden's current trajectory.

An object in motion stays in motion unless acted upon by an external force.

As long as Biden remains on the ticket, his momentum builds, making his continued presence more likely unless a significant external event intervenes.

An op-ed from Hollywood prince Geoge Clooney isn't the significant external event that will change Biden's motion.

Two: Last night's Biden press conference highlighted a fascinating contrast between political and foreign policy reporters.

Political reporters focused on style, poll numbers, and the horse race of politics, much like ESPN covers the college football playoffs. In stark contrast, foreign policy reporters delved into policy, world knowledge, and the geopolitics of the global game, like Miranda Priestly's question about cerulean blue.

This difference underscores the varied lenses through which news is interpreted and reported.

Political reporters often focus on the immediate public interest and drama of electoral contests, while foreign policy reporters provide a deeper analysis of international relations and strategic implications.

Three: George Clooney's op-ed has sparked a significant conversation and is a cross-over communications moment about Joe Biden's candidacy.

Clooney's perspective, while well-intentioned and well-encouraged by certain Dem factions, the comments do not resonate with the everyday American worker.

As Chris Matthews pointed out on MSNBC, Biden's strength lies in his resilience and deep connection with key Democratic constituencies, including minorities, Hispanics, and labor unions.

Biden's journey, marked by personal loss and recovery, has endeared him to many.

His ability to connect with voters personally is a crucial asset as he navigates the political landscape. Calls for Biden to step aside often come from those still reeling from past political defeats and may not reflect the sentiment of the broader Democratic base.

George Clooney might have just saved Joe Biden's job.

Enjoy the ride + plan accordingly.

-Marc