Like most entrepreneurial endeavors, we rarely know what the market wants or needs - and we often launch a product or service based on guesswork and hope. This leads to revenue mismatch, creating too many offers, and going after too many customers / too many marketspaces.
Bill Aulet has written and lectured extensively on the concept of Disciplined Entrepreneurship.
Aulet is a multi-time entrepreneur and the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management.
You can find his materials here - http://bit.ly/2Q7wObS and a lecture here: http://bit.ly/2F47I7g.
Amazing resources.
From my entrepreneurial endeavors (and numerous failures) being disciplined, being able to say no, staying focused is essential. You need to say this is not for you and be able to walk away - you can’t be all things to all people.
No doubt this is a challenge, but at the end of the day, it is critical.
Many times entrepreneurs are going after two audiences, two customers, and two types of revenue.
One B2C and one B2B.
Both demand different types of strategy, tactics, and business organization - not impossible - but a big challenge to be successful in both.
Consider there is a reason there are so few KFC-Taco Bell joint restaurants - it is a massive challenge even for a well-funded, long-established, massive corporation to produce food for two different audiences.
-Marc
