What is the big idea?
What makes your business special?
Can you answer these questions?
Many businesses are focused on tactics.
Strategy is hard.
Tactics are easy.
I like to start with the idea and always go back to that idea to clarify the business model, tactics, how the business will be organized, etc.
It is good to have a north star and be clear where you want to go - your customers define your future so chose your customers with great care and attention.
-Marc
