Listen: Marc Ross on A Load of BS: The Behavioural Science Podcast | Part 2

"Part 2 of my conversation with Washington-based political strategist Marc A. Ross.

"For those of you who tuned in to Part 1, you'll remember Marc's exuberant, ebullient, and entertaining style; his infectious enthusiasm for his subject. And you'll also remember that we covered a lot of ground. Marc shared his great anecdote about Clinton's candy shop in regard to exerting power and influence, we discussed the delusions required to make it as a politician and we talked a lot about the reality of the Hill (and indeed political affairs in general) beyond the media hysteria."



Marc dropped so much BS; Daniel broke their discussion into two parts.

In this second part, they discuss:

+ Sanders, Corbyn and political self-sabotage

+ The illusion of similarity

+ Floundering Kamala Harris

+ Rory Sutherland's 'make it pink' boardroom strategy

+ Problems with the polling industry

+ Campaign school: The mathematics behind the US election

+ Diversity in politics

+ Trump's pirate ship of rejects

+ Will Trump run again?


Books referenced:

+ The Clustering of America, by Michael J. Weiss

+ American Nations: A History of the Eleven Rival Regional Cultures of North America, by Colin Woodard

+ Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity, by Rory Sutherland

+ The Win Without Pitching Manifesto, by Blair Enns

+ Confessions of an Advertising Man, by David Ogilvy

+ What It Takes: The Way to the White House, by Richard Ben Cramer

+ The Power Broker: Robert Moses and the Fall of New York, by Robert A. Caro

+ Working: Researching, Interviewing, Writing, by Robert A. Caro

+ All Out War: The Full Story of How Brexit Sank Britain’s Political Class, by Tim Shipman



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